ufurnish.com is committed to protecting and respecting your privacy and we make it our highest priority to safeguard the confidentiality of any and all personal information you provide to us. This policy, together with our Terms of Service and Cookie Policy, sets out the approach that we, Kuldea trading as ufurnish.com Limited, take to the collection and handling of any such information and applies to all websites, applications and other services operated by us such as newsletters and price alerts. By using the ufurnish.com Website you are deemed to agree to our use of your information in accordance with this policy. We encourage you take a few minutes to read through and contact us if you have any queries. In the event of any changes to our approach, we will update this policy and post the latest version on this website page – please check back regularly to ensure you remain up to date.

What kind of information does ufurnish.com website collect?

Most information that the ufurnish.com Website collects from you is linked to non-personal identifiers such as anonymous User IDs or device IDs and does not enable you to be identified as an individual in the offline world (“Non-Personal Information”). Such Non-Personal Information includes things like your browser type, the type of device you are using, access times, the website you arrived at ufurnish.com Website from, the features or functionality you selected whilst using the ufurnish.com Website and your general geographic location. Only if you sign up to and accept the terms and conditions of a ufurnish.com account, we will also collect information from you that does enable you to be identified as an individual in the offline world, such as your name and email address (“Personal Information”). In order to minimise the impact on your privacy, we will never knowingly collect more Personal Data than is strictly necessary to perform the activities described in this policy. In the event of potential abuse related to the ufurnish.com Website, we would use the connection information to the ufurnish.com Website to facilitate the identification of the person responsible.

How and when does ufurnish.com collect this information?

We collect information that you voluntarily provide to us during your use of the ufurnish.com Website. This can range from Non-Personal Information, such as your search terms you ask us to search against, to the Personal Information you are required to submit where you wish to sign up to an account on the ufurnish.com Website. Whether or not you provide us with this kind of information is always entirely under your control. In addition to information that you voluntarily provide to us, we also collect certain Non-Personal Information directly from you as you use the ufurnish.com Website, as well as indirectly where it is provided to us automatically by the third party application, social networking site (such as Facebook or Twitter) or other website (such as a promotion partner) that you connect to the Ufurnish.com Website from.

How does ufurnish.com use this information?

To deliver the ufurnish.com Services
We use your information to deliver the ufurnish.com Website and the specific features and functionality you request. This includes things like generating the search results that most accurately match your search criteria, storing your product favourites and shared products, or notifying you through alerts that you have selected to receive.

To optimise & personalise the Ufurnish.com Services
In addition to using your information to deliver the essential aspects of the ufurnish.com Website, we also use it to optimise and personalise your experience of the ufurnish.com Website. For example, we will use cookies to remember your preferences and may also personalise your experience by highlighting or recommending certain information or options that we believe is relevant to you based on your search history and use of the ufurnish.com Website.

To deliver appropriate advertising
We use Non-Personal Information, such as what you have searched for on the ufurnish.com Website or your general geographic location, to present you with relevant advertisements. For example, we may use third party advertisement retargeting services to send you an advertisement related to products you have searched for. We will never use your Personal Information to do this unless you authorise us to by consenting to this in the personal preferences within your ufurnish.com Account. To better understand, improve and protect the ufurnish.com Services We use information we collect about how users interact with the ufurnish.com Website in order to identify and correct faults, improve our services and inform business decisions, as well as for security and fraud-prevention purposes.

To generate aggregated datasets that inform our business and the retail industry
We use information we collect about users to generate datasets of Non-Personal Information. These datasets allow us to generate helpful product insights. For example, we can monitor demand for products to make sure the prices and options our users want are available on the ufurnish.com Website.

To contact you
We use your ufurnish.com Account information to contact you with content, notifications or alerts you have requested, such as inspiration content or sale alerts, or which are otherwise necessary for us to send to you in order to provide the ufurnish.com Website services you have selected. We may also notify you about any changes or updates to the ufurnish.com Services or to this policy, our Cookie Policy or our Terms of Service, or to respond to communications you have sent us, such as via our email information@ufurnish.com or on social media.

Do any third parties collect information about me when I use the ufurnish.com Services?

Yes, where you make a purchase with a third-party Retailer via the ufurnish.com Website, any information you submit as part of the purchasing process may be collected by that third party in order to process the booking. Your information will be used by those third parties in accordance with their own terms and conditions and privacy policy, a link to which will be provided to you during the purchase process when you enter their website.
In addition, third party advertisement services may collect Non-Personal Information from you as you use the ufurnish.com Website via cookies and other similar technologies. This information enables you to be served with relevant advertisements, both on the ufurnish.com Website and on third party websites and applications around the web. Further information about the use of such technologies, and how to stop them, is set out in the 'How does ufurnish.com use cookies and other tracking technologies?’ section above.

When will ufurnish.com share your information with third parties?

Sharing Personal Information with third parties who process it only under ufurnish.com’s instruction. We share information relating to our users with selected third parties who perform services on our behalf and under our instruction (“Third Party Processors”). We ensure that any Third Party Processor which handles information on our behalf does so pursuant to contractual terms which require that the information is kept secure and, where that information contains any Personal Information, is processed in accordance with applicable data protection laws and used only as we have instructed and not for that Third Party Processor’s own purposes (unless you have explicitly consented to them doing so). Third Party Processors may be located in, or process your information, outside of the country in which you are based. Where our use of a Third Party Processor involves the transfer of Personal Data from within Europe to a location outside of the European Economic Area, we will put in place appropriate measures to ensure that the Personal Data is adequately protected in that location, most often by applying European Commission-approved standard contractual clauses and robust security checks. Sharing your information with third parties for processing outside ufurnish.com’s control We will share your Personal Information with third parties for processing outside of ufurnish.com’s control and for their own purposes in the following two scenarios: (1) where you make a purchase with a third party Retailer from via the ufurnish.com Website, any Personal Information you submit as part of the sign up and purchase process will be shared with that third party in order to ensure the purchase has been processed; and (2) where you expressly authorise us to, such as where we run a promotion in conjunction with a partner and you instruct us to share your email address with that third party for the purpose of receiving promotional emails. This can be set through your ufurnish.com Account preferences. Non-Personal Information, such as fully anonymised datasets containing aggregated ufurnish.com Website usage information or trend-level product insights, may be shared by us with third parties. As described above, third party advertising businesses may collect Non-Personal Information from you via cookies and other tracking tools whilst using the ufurnish.com Website.

Disclosing information for legal and other reasons

We may disclose your information where necessary to enforce our Terms of Service or other agreements, or to a prospective buyer or ultimate buyer if ufurnish.com itself (or part of our business) is sold. We may also disclose your information if necessary to prevent, detect or prosecute illegal or suspected illegal activities or to prevent other damage or in response to a legal action against us or to enforce our rights and claims.

How does ufurnish.com keep my Personal Information safe and secure?

We make the confidentiality and security of your Personal Information our highest priority and we limit access to it to only those ufurnish.com employees who need to come into contact with it in order to fulfill their role and enable the ufurnish.com Website to be provided to you. Although we do our best to protect your Personal Information, the transmission of information via the internet can never be completely secure and we are therefore unable to guarantee the security of the information which you share with us at your own risk.

Where does ufurnish.com store my information?

The information we collect from you is stored on secure servers in the UK. However, any Personal Information we collect from you is only stored within servers located in either the UK, Ireland, or Singapore, or in the country from which you access the ufurnish.com Website where required by law. Regardless of location, we ensure that adequate technical and organisational measures are in place to protect the security of any information we store on our servers.

Do third party platforms comply with this policy?

The ufurnish.com Website contains links to third party websites and applications and may sometimes give you the option to export information to those platforms. Please be aware that we are not responsible for the privacy practices of such third-party websites. When you leave or otherwise cease using the ufurnish.com Website or transfer your information from the ufurnish.com Services to a third party platform, we encourage you to read the applicable privacy policies of each and every third party platform that you allow to collect information from you.

How can I access or manage my Personal Information?

If you have created an account with ufurnish.com you can manage some of your Personal Information and preferences from within your account settings. You also have the right to ask us not to process your Personal Information for marketing purposes at any time. You can exercise this right by contacting us at any time. You can also opt-out of receiving any non-essential emails, including marketing emails, by clicking the unsubscribe link contained at the bottom of such emails. We are happy to provide you with details of the Personal Information we are holding about you at any point in time. Where you wish to make such a request, please submit it in writing, along with proof of your identity, to Kuldea Limited trading as ufurnish.com, 128 City Road, London, EC1V 2NX marked for the attention of ‘Chief Legal Officer’. You also have the right to request erasure of your personally identifiable information (also known as the right to be forgotten). In some circumstances we may not be able to fully delete your information, for example where we have an overriding legal obligation to retain it, and where we can delete it, we will need to keep an appropriate record of the request. You can request this by contacting us via information@ufurnish.com.

Contacting Us

If you have any questions about this policy, please contact us via information@ufurnish.com, or by letter to Kuldea Limited trading as ufurnish.com, 128 City Road, London, EC1V 2NX"